Client
Celeste Eyewear
Brief
Celeste is a new indie eyewear brand that is focused on producing bold, high-quality eyewear that is both functional and fashionable. The brand seeks to differentiate itself from its competitors by creating eyewear that is unique, eye-catching, and daring, with designs that push the boundaries of what is considered conventional. Celeste is looking to create a memorable and iconic brand identity with bold vision.
Social
Logo
Celeste Eyewear is a daring and eye-catching brand that strikes a balance between modern and playful. The custom inflated lettering evokes the tactile-like acetate that the eyewear is constructed of. The shiny, rounded and welcoming lettering works in contrast to the modern san serif, which is sharp and dark not unlike the lenses of our glasses.
Product Page
CELESTE EYEWEAR
CELESTE EYEWEAR
Subheading
Typeface: Arial
Heading
Typeface: Arial Black
Body
Typeface: Arial
Typography Palette
In contrast to the custom curved logo type, the type style of the brand is bold, modern and minimal. Arial, the classic san serif in a variety of weights, is the sleek partner to the playful logo.
Color Palette
The bold sunset orange and pink work in stark contrast with an otherwise black and white color palette. These pops of bright colors command attention and are not to be ignored.
They’re delightfully youthful accents against a modern backdrop.
Landing Page
Packaging