iHeartCafé at
Cannes Lions
Served as main designer for iHeartMedia's presence at Cannes Lions, producing 25+ assets across the full week of the events—save the dates, postcards, matchboxes, and daily invties for sessions and dinners with partners like Omnicom and Capital One. Designed personalized talent meeting cards for guests including Eva Longoria, Hoda Kotb, Malcolm Gladwell, Questlove, Ryan Seacrest, and Sarah Spain, along with various other social graphics. A personal highlight: illustrating a custom icon suite for iHeartCafe, giving each sub-event its own distinct identity within the larger system.
Art Direction: Daly Knowlton · Design: Haley Kim, Efy Nassar
2026 iHeartMedia CEO’s Club
CEOs Club is iHeartMedia's annual event honoring the company's top sales performers. As the primary designer, I worked alongside Art Director Daly Knowlton, created assets for a two-part celebration—a Times Square billboard moment paired with a reception at Radio City Music Hall. Collateral included graphics for theater screens, outdoor window signage, grand foyer and lounge graphics, dinner menus, credentials, welcome signage and livestream graphics to keep the experience consistent for guests watching remotely. When a blizzard forced a last-minute relocation to LA, I adapted the full graphics system to the new venue, keeping the celebration's identity intact under a tight turnaround.
Art Direction: Daly Knowlton · Design: Haley Kim, Erick Melendez (Letterman Jacket Designs)
