Gallery Desert House at Coachella & Stagecoach 2025

Experiential • Branding • Production Design

I created branded event identities and collateral for activations at Gallery Desert House, hosted by Gallery Media Group, in Indio, CA for Coachella and Stagecoach 2025.

I was the sole designer for Josh Cellars and Raw Sugar and contributed to additional partner activations for U by Kotex, Patrón, Spectrum andPalmers. I developed each brand’s visual identity and on-site graphics, from signage and photo moments to bar setups and hair and makeup stations, helping translate each brand’s personality into an engaging festival-themed activation.

Josh Cellars hosted a Festival Glam pre-party at Gallery Desert House to celebrate Seaswept by Josh Cellars. The party centered around a GRWM hair and makeup station and photo moment complete with a DJ & Seaswept Bar.

Collateral included event identity and on-site graphics, signage, buzzers, decals and more.

Raw Sugar Living brought its feel-good energy to Stagecoach 2025 with the Raw Sugar Roundup, a vibrant activation featuring the Howdy Hair Salon, a Raw Juice Bar, and product gifting. I created custom illustrations and event graphics that tied together the brand’s desert-inspired aesthetic across every touchpoint while staying true to Raw Sugar’s hollistic identity.