CEOs Club is iHeartMedia's annual event honoring the company's top sales performers. As the primary designer, I worked alongside Art Director Daly Knowlton, created assets for a two-part celebration—a Times Square billboard moment paired with a reception at Radio City Music Hall. Collateral included graphics for theater screens, outdoor window signage, grand foyer and lounge graphics, dinner menus, credentials, welcome signage and livestream graphics to keep the experience consistent for guests watching remotely. When a blizzard forced a last-minute relocation to LA, I adapted the full graphics system to the new venue, keeping the celebration's identity intact under a tight turnaround.

Art Direction: Daly Knowlton · Design: Haley Kim, Erick Melendez (Letterman Jacket Designs)