Client
Cadance Studio
Brief
Cadance is a modern dance studio in NYC that teaches traditional dances from around the world. The goal for the branding was to combine contemporary aesthetics with the richness of global traditions. Inspired by delicate formations and movements of the artform, the new identity celebrates the beauty of human connectivity with joyful cultural influences.
Logo
The flowing letters in Cadance's logo is visually embody the harmonious integration of traditional dances from around the world. The interconnected letters not only mirror the movements of dance but also symbolize the fusion of diverse cultural influences. This design approach captures the essence of human connectivity, reflecting the richness of global dance traditions.
The brandmark, featuring a repetition of the reversed and flipped letter C, pays homage to the intricate formations seen in dance, becoming a dynamic visual representation of Cadance's commitment to celebrating the beauty derived from blending contemporary aesthetics with diverse cultural heritages.
